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2012 ‘How We Roll’ program update

i Jul 30th No Comments by

How We Roll Program Update

Our How We Roll campaign, which was featured in the League of American Bicyclists’ Bicycle Friendly America Guide 2012 (pdf) and received the WTS Columbus Chapter’s Innovative Transportation Solutions Award, increased the cycling confidence of 215 OSU students last fall. Given the success of How We Roll at OSU, we are expanding the program in lots of exciting ways. Read more below !

FINAL REPORT

All the details you could ever want about the 2011 OSU pilot — no really, all the details — are available in this final report (pdf). Curl up by the pool with a refreshing glass of sun tea and enjoy!

EXPANSION

Returning to OSU

We’re returning for Round 2 of the campaign at OSU this fall! This year we hope to double the number of students who take the tour by working with RAs and other student leaders to create special tours for their groups. If you’re a member of the OSU community, contact Nathan to schedule a tour for your group of 6–12!

Expanding to the University of Akron

ODOT has officially funded the replication of How We Roll at the University of Akron! This is the first of what we hope will be many additional sites for How We Roll throughout Ohio. UofA will spend the next two years establishing the organization infrastructure for bicycle mode shift and safety initiatives, then launch HWR officially for fall semester 2013. Yay Bikes! will be hired as the consultant to help implement the campaign.

Taking on new forms

The great thing about educational bicycle tours is that you can do them in all sorts of contexts for all sorts of people! We’ve conducted and supported rides for the University District Freedom School’s teen scholars, for WTS Central Ohio and for the AIA Columbus/Center for Architecture and Design’s design:ROLLS tour. Contact Meredith to have Yay Bikes! lead or support your specialty bicycle tour!

SPONSORSHIP

We are currently seeking the support of businesses in the Campus, Short North and Downtown areas for OSU tours this fall. By providing free samples and other discounts to our cyclists, sponsors get OSU students delivered directly to their door and receive:

—2–3 minutes per tour to speak to participants about your business

—The opportunity to include promotional material within participants’ swag bags

—Featured spots on our tour map, website and final campaign report

—At least 2 social media mentions during the semester

Contact Nathan to sponsor the tour for OSU students this fall! Contact Meredith to sponsor How We Roll on other campuses.

 

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