Yay Bikes! announces new downtown-area Ride Buddy program
Ride Buddies Cassie & Catherine arrive to their final destination — OSU's Center for Folklore Studies! Make this the year your commute becomes active! Now through June 30, all downtown-area workers and residents have a FREE opportunity to practice riding to and from work by bicycle, with extensive support from the certified cycling experts at Yay Bikes!.
Last week, MORPC selected Yay Bikes! as the contractor for their Downtown Modal Shift Pilot Program, decisively investing in our work to encourage more trips by bicycle. And the mode shift program we've developed is—go figure—the perfect expression of ourtheory of change! We're excited for the opportunity to offer extremely targeted programming that engenders meaningful change in the lives of downtown-area workers and residents.
For the entire month of June 2015, Yay Bikes! will offer ANYONE living or working in Downtown Columbus a personal Ride Buddy that escorts them and/or a small group of colleagues by bicycle on work-related trips, whether that be to/from work, to/from lunch or to/from other frequent destinations. Fully customized rides might be:
Work commutes: Over custom rides before or after work, we will ride with employees of downtown area businesses on their first bicycle commutes, whether directly from/to their homes or from/to a designated Park & Pedal location.
CoGo rides: Over lunch hour rides, we will familiarize employees with the CoGo Bike Share system and escort them to destinations downtown, e.g. their favorite lunch spots or frequent meeting sites.
Professional development rides: Over workday rides, we will showcase sites specific to employees’ profession (e.g., bicycle infrastructure for public service employees or neighborhood rides for charitable foundation staff) that engage them in a deeper understanding of their work.
Social / team-building rides: Over rides following work, we will offer unique educational experiences to groups of employees who want to explore downtown destinations and/or a particular theme by bike (e.g., touring the facilities offered by several bike friendly businesses).
Additionally, the program is open to downtown-area employers who want a more robust experience extended to all their employees—with information sessions, corporate communications and ride experiences intentionally designed as an expression of their mission and culture. Organizations that have already signed on are: Ulmer & Berne, Bricker & Eckler, Grange Insurance, Capital Crossroads SID, City of Columbus Department of Public Service, City of Bexley, Nationwide Insurance, State Auto, Huntington, MORPC and COTA. Space is available for 3 additional organizations of any size ready to roll with a fast-paced onslaught of rides, communications and data collection during the month of June.
Contact usto schedule a ride that works for you, or to become a participating organization! It is really, truly, for seriouslyjust that simple.