February's theme of "SOME LIKE IT HOT!" was, ironically (but not really, because of course the whole point was that Feb is NOT HOT), altered at the last minute due to particularly FRIGID conditions. Though the stops changed and the 11-mile route was cut to 2, a hardy group of 22 enjoyed a sunny ride, cash bombed several stores and celebrated the day in style. Yay Bikes! thanks Ride Leader Jen Cowley for her work to create a great experience for everyone. Thanks, as well, to the 10 people who came an hour early to re-vet the route after it changed!
Everyone was bundled up tight for the first leg of our journey on the outskirts of Easton Town Center! The plan was to visit some places where we could learn about staying HOT(ish, aka 'warm') during our winter rides.
First stop: L.L.Bean, where we were greeted with fresh HOT (temperature!) coffee and all the scoop on HOT (sexy!) wool skivvies, and all sorts of other base layer options. After the wonderful presentation we wandered the store, finishing our coffee and SHOPPING! Bonus—the marketing guy saw all our bikes leaned on the front of the store and realized that the store had no bike racks. "We should have bike racks!". Changing minds and hearts one cash bomb at a time.
Second stop: REI, where Jamie Young (our REI SAG friend from Bike the Cbus+) taught us all about keeping our extremities toasty warm, while REI Outreach Market Coordinator passed out coupons and chapstick.
Final stop: back to Whole Foods Market, where the crew had complimentary HOT chocolate awaiting us. We kinda took over the place, didn't we?! It was the perfect way to cap off the morning and continue our conversations about riding in winter weather.
We're so proud of everyone who braved the anti-HOT (aka, COLD) to come out for this ride. It wasn't what we expected but we made a damn fine time of it! See you next month! Until then, check out this short audio profile of the ride from Darrell McGrath: